Website Content

Break free from algorithms to design a better website experience.

GET STARTED
LATEST MUSINGS
CONSULTATION

I align teams on strategy to launch and iterate ideas. Let’s explore the data and give the people what they want – where they want it! (consistently)

PROJECTS:

CMS Migration

Microsite Build

Content Refresh

Journey Maps

Let’s make scalable website choices for both users and operations.

I love business. Therefore, we will likely discuss any of the topics below during our consultation marketing audit. Effective strategic planning depends on identifying unique needs and opportunities together. In other words, let’s discuss design and technology to inform project decisions. Strategy is an extension of operations to produce quality marketing. Above all, I want to help small business grow through iterations and best practices.

BRAND
  • Likes & Dislikes
  • Marketing Cadence
  • Team Roles
DATA
  • SEO & Analytics
  • Conversion Funnel
  • Audience Segments
INDUSTRY
  • Best Practices
  • Growth Opportunities
  • Trend Forecasting
TECHNOLOGY
  • Existing Technology
  • Enhancement Needs
  • Team Capabilities

WHAT TO EXPECT

The magic happens at the intersection of form and function.

01. Introductions (Coffee or tea?)
Share the past, present, and future of your brand.

02. Scoping ($)
Content can be messy but the collaborative journey to launch doesn’t have to be. I offer both project and retainer pricing.

03. Kick-Off (☐)
Together, we define what you want and what your users need. Let’s plan which sections to enhance, delete, or add.

04. Hand-Off (☑)
We hold weekly status meetings with a content map to help guide the conversation during production.

LET’S CREATE SOMETHING SPECIAL

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FOR LATEST MUSINGS

Consultations ↗

FOR PROJECTS & RETAINERS

Commissions ↗

CUSTOM ART & SENSORY COLLECTIONS

WEBSITE

Musings

  • How to Make a Content Investment
    I’m sharing my top content strategy recommendations I make for small business. Entrepreneurs and solopreneurs who operate on a tight budget can utilize these tips to maximize marketing efforts.
  • 7 Strategies of Highly Effective Content Projects
    The 7 Habits of Highly Effective People® is one of my favorite books on process. I break down my approach to marketing projects while wearing multiple hats for a single objective.
  • Freelance is the New Agency
    My take as a content strategist on the 5 ways small businesses can leverage freelancers and marketing opportunities produced by the creator economy boom in tech.