The Motorlease website needed to shift gears from a full-service model to highlighting all the individual services they offer as a way to differentiate in the market. Unlike other fleet leasing companies, Motorlease offers a personalized approach that breaks free from rigid contracts and provides flexible solutions to the mid-size fleets they serve.
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Creative agency partners collaborated to redefine Motorlease’s brand identity, crafting a visual expression that sets them apart in the fleet management industry. The new design strengthens brand recognition and also reflects Motorlease’s commitment to a human-first approach in customer service by ensuring every touchpoint feels as personal as the services they provide.
A comprehensive SEO audit uncovered key opportunities to enhance brand visibility and audience engagement. By strategically optimizing the sitemap and wireframes, we ensured that every page was built for discoverability. Landing pages were designed to improve organic search performance and positioning Motorlease as a top resource for fleet management solutions at any entry point.
With Motorlease, it’s personal.
The new website needed to feature their end-to-end fleet services and concierge level support for clients. They take care of all the details with decades of industry experience and a keen eye on vehicle market changes to help clients save time and grow their business.
Page wireframes were created to align keyword strategies with value statements unique to the Motorlease brand.
This process allows for early stakeholder feedback before entering the design phase of the project.
Although Motorlease doesn’t directly sell to drivers, their approach to safe and happy drivers is at the core of their fleet solutions and the partners they want to engage. A website menu was created to highlight their expertise for fleets, drivers, and executives without overloading users with information for clarity and an easy to use navigation.
The layered approach to the Motorlease brand colors created a softness that reflects their human-first approach and contrasts to the full saturation hues typically seen on corporate websites.
The brand elements also suggest the diverse outdoor elements drivers experience nation-wide while on the road.
A series of reusable components were created to streamline production. This approach also provides opportunities to A/B test how the new website performs using tools like HotJar to measure how target audiences navigate content on the site.
