Apaisant

We created a new skincare brand inspired by nature and European architecture.

Brand Identity

In the crowded skincare market, our mission was to create a brand identity that not only stands out but also communicates the core benefits of the products. For this anti-inflammatory skincare line, we focused on incorporating the powerful properties of Camellia Sinensis, also known as the green tea leaf, into the brand’s visual and narrative elements. The logo design, featuring a Camellia Sinensis flower, beautifully encapsulates the brand’s commitment to natural and effective skincare solutions.

Logo Concept Exploration

KINDS WORDS

LOVE LOVE LOVE!!!!! I’m obsessed. I am so excited I just clapped at work and my coworkers are confused. I can really start to picture it now.

Katherine Jacobs Button
Co-Founder

Illustration

Inspired by French stamps and delicate line drawings, our custom illustrations bring a handmade look and feel to the brand, evoking a sense of artisanal craftsmanship and timeless elegance.

Logo Design

The logo design process began in black and white, allowing us to perfect the font and flower style before introducing colors, ensuring a strong and cohesive visual identity from the start.

Color Story

The client provided a mood board that inspired our color palette, emphasizing rich and soft tones found in nature and European architecture, creating a harmonious and visually appealing brand aesthetic.

The Brand Inspiration

The client’s mood board showcases a sophisticated beige aesthetic, with a collage of images that evoke a sense of timeless elegance and warmth. The visuals emphasize soft, neutral tones and textures that draw inspiration from natural elements and European architecture. This carefully curated selection of images served as the foundation for the brand’s color palette, capturing the essence of richness and subtle beauty found in nature and classic design.

Green Tea

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SEA Green

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Chocolate

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Cream

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Shadow

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Rose

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Plum

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Elevating Anti-Inflammatory Skincare with the Camellia Sinensis Flower

The cornerstone of this skincare line’s identity is the Camellia Sinensis flower, chosen for its well-documented anti-inflammatory and antioxidant properties. By integrating this element into the logo, we aim to immediately convey the product’s core benefits and natural ingredients. The flower symbolizes purity, serenity, and the healing power of nature, all of which are crucial to the brand’s philosophy.