Strategy Services

Expert Content Strategy Services

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Skills + Expertise

Content Strategy to Inspire New Ideas​

Effective content strategy aligns messaging with business goals, defines the ideal distribution channels, and ensures that content remains relevant and engaging. It also plays a pivotal role in enhancing SEO, increasing brand visibility, and fostering customer engagement, all of which are essential components of a holistic marketing strategy. Companies that invest in content strategy can expect to see enhanced brand visibility and user engagement.

Content Audits

Elevate your content game with a content audit that analyzes every aspect of your digital footprint and your competitors to uncover opportunities for improvement

Content Calendars

Craft content pillars that optimize visibility and engagement to not only start conversations but also join ongoing conversations that align with your strategic keywords

User Journeys

Map out audience engagement and behaviors for a more targeted experience at every touchpoint to optimize pathways for automation and boost conversions

Break beyond titles and roles for effective tactics

Performance Audits

Strategic Planning

Consultations
I engage with executives to create a strong project plan to target overarching business objectives. Data triangulation tactics play a pivotal role in the planning phases by providing a comprehensive understanding of target audiences, market trends, and competitor landscapes. By triangulating data from multiple sources, including quantitative research, qualitative insights, and industry benchmarks, I can validate approach, uncover hidden opportunities, and make informed decisions that drive successful campaign strategies, ensuring optimal engagement and ROI.
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Project Management

Consultations
As the bridge between creative and technical teams, I play a pivotal role during project handoff, ensuring seamless collaboration and minimize rework. I lead quality assurance measures to alignment on objectives and ensure the original vision is carried through all stages of production. By fostering clear communication and meticulous attention to detail, I facilitate a smooth transition, resulting in cohesive executions that exceed expectations and drive project success.
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Tracking + Reporting

Consultations
As the lead strategist overseeing omni-channel tracking and reporting, I am instrumental in capturing comprehensive conversion insights. I track both marketing qualified leads and sales qualified leads, providing valuable user behavior data across the digital landscape. By analyzing these metrics, I ensure our campaigns are targeted, effective, and aligned with overarching business goals, driving measurable results and maximizing ROI.
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Expertise

Expert SEO Services​ to Unlock Growth

Unlock your business’s growth potential with expert SEO services, designed to drive targeted traffic and elevate your online visibility. 

Explore Work
Elevate your content game with a content audit that analyzes every aspect of your digital footprint and your competitors to uncover opportunities for improvement

Craft content pillars that optimize visibility and engagement to not only start conversations but also join ongoing conversations that align with your strategic keywords

Unlock your digital potential by leveraging data-driven insights and industry best practices to propel your brand to the forefront of rankings for maximum impact
Map out audience engagement and behaviors for a more targeted experience at every touchpoint to optimize pathways for automation and boost conversions

Tell stories that resonate with audiences to drive awareness. engagement. conversion.

I help empower brands with refined positioning, enhanced customer experiences, and industry trends for sustained growth and market agility.

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Latest

Work

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We made programs accessible for Hartford to enroll in early learning.

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We reimagined brand experiences for marketing clarity and scalability. ​

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We connected tech and services for forward-thinking healthcare.

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We centralized news content for distribution across a health system.

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We made finding patient care easy and engaging.

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We streamlined pipelines for scalable user experiences.

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