Backus Hospital Website

We audited and refined content for a new responsive website.

Impact and Growth​

Bounce Rate

0 %

Engagement Rate

0 %

Gold Lamplighter

2014

New England Society of Healthcare Communications

Responsive Website

Backus Hospital

Content Audit

We reviewed 26,000 pages of data insights to remove and repurpose content to optimize for performance.

Journey Mapping

We compared the navigation of all the top hospitals in the country to align with stakeholders on a new architecture.

Project Management

We prioritized each section of the new site for production during the sitemap phase for clarity with leadership to work with hospital stakeholders.

Responsive Design

As one of the first mobile-responsive hospital websites on the east coast, we boosted quality assurance efforts with testing on multiple devices.

Related

Work