In the digital realm, user engagement is the cornerstone of success, prompting us to gather insights from top web professionals. From gamifying the quote request experience to analyzing user intent with heat-mapping, here are the top five strategies employed by CEOs, Founders, and digital strategists to captivate and retain website visitors.
Q: How Do You Increase User Engagement on a Website?
A:
- Gamify the Quote Request Experience
- Embrace Storytelling and Community
- Inject Life with Visuals and Interactivity
- Optimize Conversions with Color and Placement
- Analyze User Intent with Heat-Mapping
With Google Analytics 4 emphasizing engagement, it’s crucial for a content strategist to analyze where users enter a website and discern their intent, allowing them to ‘choose their own adventure’—whether that’s for education or taking action. While analytics typically report on page destinations, using a heat-mapping tool helps to understand how users navigate content on the page. Identifying key touchpoints in the user journey early in the project makes it easier to track and report on engagement after launch. Padding project timelines for data audits and strategy mapping helps to keep everyone aligned on the strategy and measurable outcomes during large or small website enhancement efforts.
Alyssa Puzzo, Digital Strategy Freelancer, Rising Tide Studio
