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Hartford HealthCare COVID-19 Support

We clarified virtual appointments for physicians and patients in a pandemic.​
hartfordhealthcare.org/covid-19

Pandemic Platforms​

I was the lead digital strategist for Hartford HealthCare since 2014 to centralized and optimize their digital landscape. When the pandemic began we had the technical foundation to act fast.

The patient-facing website needed to easily point users in the right direction from any point of entry based on a few qualifiers:

  • Appointment Status
  • MyChart Access
  • Device of Choice

The system intranet had a 2-week design sprint to connect the right audience with the right pandemic content with urgency:

  • Colleagues
  • Clinical Teams
  • Managers
  • Policies and Guidance
  • Personal Protection Equiptment

The platform was optimized for pandemic wellness and news content to appear organically on mobile news apps using structured data markup tactics.

Patient Support

  • Primary Care Visits
  • Specialty Care Visits
  • Guidance for MyChart Visis
  • Guidance for Zoom Visits

System Support

  • Guidance for Colleagues
  • Guidance for Clinical Teams
  • Guidance for Managers

Appointments

Creating a User Pipeline for MyChart

How it Works

Preparing Patients for Virtual Visits

Support

Answering Technical Questions by Device

Project Management

I served as a strategy liaison between healthcare system stakeholders and project production teams to bridge the scope gap between what’s possible.

Lead UX/UI Specialist

As the scrum master for agile project sprints, I oversaw initiatives from ideation to launch with an emphasis on content quality and accessibility best practices.

Related

Work

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We reimagined brand experiences for marketing clarity and scalability. ​

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We connected tech and services for forward-thinking healthcare.

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We centralized news content for distribution across a health system.

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We made finding patient care easy and engaging.

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We connected waiting patients with an interactive cancer care kiosk.

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We merged 28 care partners into one health system website experience.​

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