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Hartford HealthCare News Hub

We centralized news content for distribution across a health system.
healthnewshub.org

Awards + Recognition

Gold Lamplighter Award

2017

New England Society of Healthcare Communications

  • Integrate health expert profiles
  • Push content to public websites
  • Push content to private intranets
  • Connect to email CRM
  • Optimized for SEO

Effortless Health News Distribution From a Single Source

Location Connections

0

Service Connections

0

Health Topic Connections

0

Source for Distribution

1

Health News Hub Website

Health System Website

Journey Mapping

All services provided across the health system were translated into blog categories and tags for seamless publishing to service pages or websites.

Content Strategy

Physician profiles were created to feature health experts in wellness articles, boosting trust and attracting new patients.

Related

Work

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We reimagined brand experiences for marketing clarity and scalability. ​

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We connected tech and services for forward-thinking healthcare.

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We made finding patient care easy and engaging.

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We connected waiting patients with an interactive cancer care kiosk.

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We merged 28 care partners into one health system website experience.​

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We audited and refined content for a new responsive website.

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