Jefferson Radiology Landing Pages

We set patient expectations for MRI and CT scans.

Partnership Projects

Website Redesign

After interviewing stakeholders and conducting a data audit, we identified the need for a centralized database of services. This approach allows for easy tagging to enhance navigation across the website.

Intranet design

Jefferson Radiology required a straightforward SharePoint design to get started building an intranet that reflected their brand identity without the need for complex customization.

Redesign

MRI Scans

Patient Safety

We took an empathetic approach to preventative and diagnostic care by easing patient fears about scans.

Care Accessibility

Inclusive scan options were highlighted to ensure new users understand their capabilities and the options available.

Content Strategy

Primary and secondary data was used to write copy that speaks directly audience motivators and barriers.

Kind

Words

Jefferson Radiology

“Have I mentioned lately how amazing you are? It was an absolute pleasure to work alongside you on this project.

Thank you for your diligence, creativity, and open mind. I’m am so excited to bring this all together, and we could never have done it without you.”

Caroline Leger

Marketing Director

Redesign

CT Scans

Approach
Schedule an Appointment
Technology Highlight
Team Highlight
National Accreditations
Safety Highlight
What to Expect
List of CT Scans
CT Scan Locations

Brand Validation

Video and downloadable materials were woven into the landing pages to offer additional learning outlets.

Custom Photography

Real imagery was curated to set a realistic expectation about patient care teams, locations, and equipment.

Location Finder

The site is built using custom post types and category tags so locations can be updated globally.

Related

Work

We reimagined brand experiences for marketing clarity and scalability.

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We connected tech and services for forward-thinking healthcare.

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We centralized news content for distribution across a health system.

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We made finding patient care easy and engaging.

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We connected waiting patients with an interactive cancer care kiosk.

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We merged 28 care partners into one health system website experience.

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