Jefferson sought to incorporate stakeholder feedback into service page content, prompting a refresh to address patient concerns and establish clear expectations for their scan experience.
Intranet Design
Jefferson Radiology required a straightforward SharePoint design to get started building an intranet that reflected their brand identity without the need for complex customization.
Impact and Growth
Bounce Rate
0%
Engagement Rate
0%
Pages Per Session
0%
Imaging
Screening Exams
Procedures
Vein Center
Performance Audit
The data surprised us all by uncovering a hidden gem all the way in the footer of the website. Users were scrolling to navigate to a service finder tool.
Content Mapping
Pipelines were created to serve both physicians and patients in key areas of the website. We also introduced task driven language for users to choose their own adventure.
Journey Mapping
The finder tool that was popular among users became the foundation for the new navigation. Admins can add a service to a centralized database and then distributed to access care from any page.
Tracking + Reporting
The project resulted in the lowest bounce rate I had ever seen at 0.2% which means 99.8% of users accurately found what they were looking for in their session browsing the site.
