Have you ever heard the expression “you can’t manage what you don’t measure?” This popular saying happens to be especially true in the world of small business. That’s why having an effective analytics setup is crucial.
Musings
How to Make a Content Investment
I’m sharing my top content strategy recommendations I make for small business. Entrepreneurs and solopreneurs who operate on a tight budget can utilize these tips to maximize marketing efforts.
7 Strategies of Highly Effective Content Projects
The 7 Habits of Highly Effective People® is one of my favorite books on process. I break down my approach to marketing projects while wearing multiple hats for a single objective.
Freelance is the New Agency
My take as a content strategist on the 5 ways small businesses can leverage freelancers and marketing opportunities produced by the creator economy boom in tech.