Area of Expertise

Transform Your Tourism Business with Engaging Marketing Solutions

Freelance Advantage

Engage Audiences and Amplify Brand Recognition

With over a decade immersed in the news industry and collaborating closely with local small businesses in the picturesque landscapes of Connecticut, I bring a wealth of experience and insights to the table. My deep understanding of the region’s unique charm and the dynamics of small-scale enterprises empowers me to craft tailored strategies that resonate with both visitors and the local community, driving sustainable growth and fostering authentic connections.

Brand + Positioning

Crafting compelling brand narratives and identities that showcase the unique attractions and experiences of your destination

Content Creation

Produce high-quality and engaging content such as blogs, videos, and social media posts that highlight offerings and capture the interest of travelers

Digital Campaigns

Develop and execute targeted digital marketing campaigns across various channels to reach and engage potential visitors

Community Engagement

Facilitate partnerships and collaborations with local businesses, organizations, and influencers to enhance visibility and appeal

Website Optimization

Ensure that websites are user-friendly, visually appealing, and optimized for search engines to attract and retain visitors

Experience Design

Implement strategies to improve the overall visitor experience, including customer service training, visitor center optimization, and event planning

Featured Clients

Streamline operations with flexible marketing solutions.

I collaborate with stakeholders from ideation to execution, ensuring seamless coordination of marketing efforts that drive growth and enhance visitor experience.

Featured

Work

We increased visibility of donation opportunities to boost donor engagement.

Hartford Stage Campaign

We started a wellness movement for community based healing.

Healing Hearts Yoga Marketing

We evolved an email brand into a lifestyle blogging business.

The E List

We centralized news content for distribution across a health system.

Hartford HealthCare News Hub

We gamified sights and sounds of the wild for an aquarium exhibit.

Mystic Aquarium Exhibit Kiosks

We combined social and news content to boost membership subscriptions.​

The Day Newspaper Campaign

We created a hub for members to support local business.

The Day Passport Portal

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