Research and discovery for the Penstock website included the best of Saas as well as experts in the payment accuracy and regulatory efficiency space.
Production teams needed support balancing animation and website design independently which also integrates the two for a seamless user experience.
The Penstock sitemap and wireframes split the user journey into two service pipelines to promote their ClearBridge and Clearfile software.
Project stakeholder feedback was fielded and implemented throughout the project to ensure the right balance of service and SaaS content in the new website.