The Seasons of Sharing Fund had a strong reputation across the Bay Area, but the previous website did not clearly communicate what they do. While existing supporters understood the mission, new audiences lacked clarity around the organization’s role, services, and community reach. The website needed to better translate established trust into a digital experience that felt credible, intuitive, and informative. To address this, we introduced dedicated service pages highlighting core programs such as Rental and Housing Assistance and Food Assistance for Bay Area families.
The content strategy prioritized clear pathways for individuals seeking assistance and potential donors looking to support the mission. Information architecture and messaging were structured to make services easy to find, understand, and act on. SEO considerations played a key role, ensuring audiences could more easily discover the organization through search.
The page layouts were designed to clearly explain community needs, encourage action, and make the website feel easy and engaging to explore.
Visitors can naturally discover related content and resources, creating a more intuitive browsing experience while highlighting the organization’s programs and impact. Program partner visibility strengthens credibility, and high-quality blog content helps demonstrate real community outcomes while supporting search visibility.
The content balanced data-driven insights with mission-centered messaging to both inform and motivate visitors. Statistical context helped communicate the scale and urgency of community needs, while brand language reinforced empathy, hope, and the organization’s role in creating impact. This ensured the experience felt credible without losing its emotional resonance.
