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Data Services

Data Driven Insights to Elevate Digital Presence​​

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Skills + Expertise

Targeted marketing with data audits and insights

Data triangulation, the practice of reviewing information from multiple sources and perspectives, is invaluable for refining company strategies. This approach not only enhances the accuracy of our analyses but also provides a comprehensive understanding of complex business scenarios. Empowering executives to make informed, nuanced decisions, data triangulation ensures sustained success by navigating decisions with clarity and confidence.

Executive Reports

Review performance insights across multiple conversion pipelines, enabling data-driven decisions, and facilitating strategic company planning.

Team Reports

Automate insights in dashboards for strategy in real-time, ensuring agile responses to dynamic audience environments and trending conversations.

Campaign Reports

Easily measure the effectiveness of targeted marketing efforts with custom-tailored reporting that is precisely adjusted for campaign dates and tracked links.

Think Different, Think Freelance Data Support

Performance Audits

Performance Audits

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My digital strategy services are a catalyst for innovation, offering a collaborative approach that harmonizes with your team’s creative vision, propelling projects toward new heights of ingenuity and success.
  • Comprehensive Performance Report
  • SEO Audit and Recommendations
  • Competitive Analysis
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Project Management

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As the bridge between creative and technical teams, I play a pivotal role during project handoff, ensuring seamless collaboration and minimizing rework. I lead quality assurance measures to align objectives and ensure the original vision is carried through all stages of production.
  • High-Quality Results
  • Clear Communication
  • Goal Alignment and Reporting
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Conversion Rate Optimization

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As the lead strategist overseeing omnichannel tracking and reporting, I am instrumental in capturing comprehensive conversion insights. I track both marketing-qualified leads and sales-qualified leads, providing valuable user behavior data across the digital landscape.
  • User Behavior Insights
  • A/B Testing Plans and Execution
  • Conversion Funnel Optimization
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Analytics Dashboards

Omnichannel reporting in a single dashboard

An omnichannel dashboard captures the evolving nature of the modern customer journey, spanning multiple touchpoints across various channels. By consolidating data across interactions, executives gain a holistic understanding of their lead generation pipeline, enabling them to adapt strategies effectively and capitalize on emerging opportunities.
Explore Work
Identify what is working and what is not for improved search engine rankings and strategic planning. 
Real-time performance of paid advertising campaigns, to optimize ad spend and maximize ROI
Expand your online presence by driving visitors from other websites, enhancing brand visibility, and increasing opportunities for engagement and conversions.
Segment and automate audience funnels for a more personalized lead nurturing experience
Connect the dots between social communities and marketing qualified leads for brand building tactics

Latest

Work

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We increased visibility of donation opportunities to boost donor engagement.

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We reduced the cost and complexity in healthcare with human driven, tech enabled solutions.

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We built software and hardware to manage presence IRL and via URL.

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We started a wellness movement for community based healing.

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We connected tech and services for forward-thinking healthcare.

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We reimagined brand experiences for marketing clarity and scalability. ​

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Latest

MUSINGS

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SEO Solutions for Tourism Marketing

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Leveraging Social Media to Grow Your Small Business

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Maximizing ROI with Effective Marketing Strategies

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Why Freelance Digital Strategists are Now Essential

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7 Habits for Highly Effective Projects

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5 Essential SEO and User Experience Tips

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These are the words or phrases people type into search engines when looking for something online. Your goal is to rank high for relevant keywords like “Connecticut coffee shop” or “CT event planner.”

This is the non-paid traffic that comes to your website from search engines like Google. The better your SEO, the more organic traffic you’ll get.

Local SEO is the process of optimizing your website to be more visible for local search queries, such as “best pizza in New Haven.” This is key for businesses looking to attract local customers.

A backlink is when another website links to your site. Quality backlinks from reputable sources boost your site’s credibility and improve your SEO rankings.

This is a free tool that helps your business appear in local searches and on Google Maps. Optimizing your GMB profile is essential for local SEO.

These are optimizations you make directly on your website, like improving page titles, meta descriptions, and content to help search engines understand your page.

Off-page SEO focuses on everything you do outside of your website to improve your rankings, like getting backlinks from other websites, managing social media, and building online credibility.

These are mentions of your business’s name, address, and phone number (NAP) on other websites. Consistent citations on local directories help boost your local SEO.

This refers to how easy and enjoyable your website is to use. A great UX not only keeps visitors happy but also boosts your SEO, as search engines prioritize websites that offer seamless, user-friendly experiences.

Page speed measures how fast your website loads. A fast-loading site is crucial for both SEO and user satisfaction—slow sites tend to rank lower and have higher bounce rates.