Marketing Strategy

Connect people to your brand strategy with visual storytelling.

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LATEST MUSINGS
CONSULTATION

I curate intuitive digital experiences that invite audiences to explore. Let’s setup a website landing page and establish a campaign tracking strategy.

PROJECTS:

Content Strategy

Social Audits

Landing Pages

Campaign Reporting

Take a research first approach to strategy.

Leadpages is an easy marketing tool to implement campaigns because of it’s ability to provide creative solutions to website blockers. However, the path of least resistance can reduce a brand’s domain authority and make reporting difficult. As a matter of fact, campaign pages that don’t allow users to explore a full website navigation often present as a “failure” in analytics. When a campaign page limits a range of user behaviors other than conversions they miss out on valuable audience insights. Comparatively, campaigns that are built on an existing website with the freedom to explore provide valuable qualitative behavior data and build brand trust.

TECHNOLOGY
  • Platform Standards
  • SEO & SEM
  • UTM & Heat Mapping
  • Data & Analytics
AUDIENCES
  • Trends & Patterns
  • Conversion & CTA
  • User Experience
  • Growth Opportunities
INDUSTRY
  • Industry Standards
  • Industry Opportunities
  • Competitive Analysis
  • Brand Tone
WHAT TO EXPECT

The magic happens when branding and marketing align.

01. Introductions (Coffee or tea?)
What are we making and when is it needed by? Above all, I want to hear why it is special.

02. Scoping ($)
Content strategy work is run in 90-day sprints for research, production, and reporting. However, custom project proposals are offered for larger projects or retainers.

03. Kick-Off (☐)
Before proposing solutions we review data and research as a team. It’s important to be clear about the problem we are trying to solve and the KPI to measure.

04. Hand-Off (☑)
Tracking and KPIs are shared before launch. Therefore, all assets are approved for proactive reporting.

LET’S CREATE SOMETHING SPECIAL

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CUSTOM ART & SENSORY COLLECTIONS

STRATEGY

Musings

  • How to Make a Content Investment
    I’m sharing my top content strategy recommendations I make for small business. Entrepreneurs and solopreneurs who operate on a tight budget can utilize these tips to maximize marketing efforts.
  • 7 Strategies of Highly Effective Content Projects
    The 7 Habits of Highly Effective People® is one of my favorite books on process. I break down my approach to marketing projects while wearing multiple hats for a single objective.
  • Freelance is the New Agency
    My take as a content strategist on the 5 ways small businesses can leverage freelancers and marketing opportunities produced by the creator economy boom in tech.
EXPLORE ALL MUSINGS