The Day Newspaper Campaign

We combined social and news content to boost membership subscriptions.​

Awards and Recognition

Gold Award

2013

Graphic Design USA

Silver Award

2013

Graphic Design USA

Excellence Award

2013

Connecticut Art Directors Club

Content Strategy

As social media grew in popularity, the news industry needed better ways to share local and national stories. To boost engagement, we developed a landing page that combined traditional news content with real-time social media updates.

Performance Tracking

We tracked lead generation for the campaign landing page by including QR codes on all direct mailers sent to our target audiences.

Related

Work